LibGuides: Marketing: Journals&nbsp;/&nbsp;Magazines

Marketing Journals

Access and read hundreds of journals in the field of marketing. Here are direct links to some of these journals.

Journal of Marketing Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.
Journal of Marketing Research Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
Journal of Consumer Research An interdisciplinary journal focusing on all aspects of consumer education.
Academy of Management Journal Articles selected through anonymous review, reviews, syntheses, applications and critiques focused on organizational and management theory aimed at members of the Academy of Management.
Journal of the Academy of Marketing Science Research articles involving the confluence of the organization, customers and the marketplace.
Advances In Consumer Research Presents a selection of papers presented at the Annual Conference of the Association for Consumer Research, chosen by the editors.
Advertising Age Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Fulltext for Advertising Age is available beginning June 1996.