the process of locating previously unknown patterns and relationships within data using a database application, e.g. finding customers with common interests in a retail establishment's database
data mining. (2006). In J. Stevenson (Ed.), Dictionary of information and library management (2nd ed.). London, UK: A&C Black. Retrieved from https://marshall.idm.oclc.org/login?url=https://search.credoreference.com/content/entry/acbinfomanage/data_mining/0?institutionId=3309