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JMC 102: Journalism & Mass Communications: Resources for Advertising & Public Relations

Tools for information seeking and gathering


 Library Searching

Below is our Summon searchbox. Simply type in your search terms to receive a list of results that includes books, articles, eBooks, eJournals, magazines, newspapers, and more. 

Search Summon for articles, books, & more


  Database searching

If Summon is the "middle-man" between you and the database content, some students prefer to go right into a database to search. You'll get fewer results this way, but they will often be more relevant results. That is not to say one way of searching is better than another. It's simply whatever you prefer, and whatever makes sense for your assignment.

Books and eBooks about Advertising:

Books and eBooks about Advertising:

Recommended Internet Resources: Advertisements