CMM 308 - Persuasive Communication: Books and E-Books

Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows readers how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and--most importantly--convincing. Complete with real-life examples illustrating the concepts in action, this handy guide teaches readers how to: Use the words and phrases that get people to listen * Capture and hold attention * Gain instant credibility with decision makers * Optimize body language * Handle Q&A with finesse * Connect with the audience * Shine with or without PowerPoint * Perfect their elevator pitch * And much more Engaging and practical, Well Said! is the one book on presentation skills every professional should own.

Helps to influence others more effectively through written and verbal communication.

Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to "yes." The Secret Language of Influence reveals the best ways to approach buyers who are: Motivated by benefits vs. problems - Proactive vs. reactive - Big-picture vs. detailoriented - Systems thinkers vs. creative minds - Influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs) From the use of storytelling, humor, and emotion-evoking language to words to avoid and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and change buyers' minds. "

As women, we all want to be heard and respected for our contributions. However, a weak or grating voice can sabotage even the most articulate and brilliant ideas. To get her point across, every woman needs a pleasant, yet strong voice that will get others to really hear what she has to say. "The Voice of Success "is written just for women and covers every characteristic of the female voice, with all of its assets and liabilities. Vocal coach Joni Wilson has helped women across the country communicate more effectively and become more successful in their careers by showing them how to use their voices to get what they want. Here she shows readers how to be taken more seriously by conquering their top voice complaints. Every woman will discover: seven keys to set her voice free - the eight deadly emotions and how they affect the voice - 10 ways to keep her voice young and healthy - how to create an engaging telephone voice - how to tune up her voice image to attract clients - how to create the right voice for the office and public speaking Complete with invaluable exercises readers can do easily and quickly, " The Voice of Success" will give every woman a voice she loves and that others will love to listen to.